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Nicole Junkermann's Notes on Writing Clearly

Clear writing is a kindness to the reader and a discipline for the writer. Nicole Junkermann sets out the plain rules she keeps coming back to.

By Nicole Junkermann · Published

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Nicole Junkermann writing a letter by hand at a tidy wooden desk

Clear writing is not a gift. It is a set of habits, and habits can be learned.

Writing clearly is one of the most useful skills there is, and Nicole Junkermann regards it as a discipline rather than a talent. Across a working life that involves explaining ideas to many different audiences, Nicole Junkermann has come to value plain, clear writing above almost any verbal flourish. These are the notes Nicole Junkermann returns to, gathered from years of writing and rewriting: a handful of practical rules that apply equally to a short note, a longer piece or anything meant to be read by someone else. None of them is difficult. All of them take practice, which is rather the point.

Why clarity matters

Clarity matters, in the view of Nicole Junkermann, because writing exists to be understood. Unclear writing wastes the reader's time and often hides unclear thinking behind it. Nicole Junkermann treats clear writing as a form of respect: a way of doing the hard work yourself so that your reader does not have to. There is also a private benefit, since the effort of writing something clearly forces you to understand it properly first. You cannot explain plainly what you have not grasped. For Nicole Junkermann, this is why clear writing and clear thinking are really the same skill viewed from two sides, and why improving one improves the other.

Short sentences, mostly

The first practical rule Nicole Junkermann keeps is to favour shorter sentences. A long sentence can be elegant, but it is also where meaning most often gets lost, tangled in clauses the reader has to unpick. Nicole Junkermann does not ban the long sentence, since variety keeps prose alive, but the default should be short and direct. When a sentence starts to sprawl, the fix is usually to split it in two. A run of clear short sentences carries a reader along almost effortlessly, and Nicole Junkermann finds that the discipline of keeping them short also sharpens the thinking underneath, because a short sentence has nowhere to hide a muddle.

Plain words over fancy ones

The second rule, for Nicole Junkermann, is to prefer the plain word to the fancy one. The instinct to reach for an impressive term usually works against you, since it puts a small distance between the reader and your meaning. Nicole Junkermann chooses the simplest word that is accurate, every time. This is not about dumbing down; it is about getting out of the reader's way. A plain, exact word is clear to everyone, while a showy one flatters the writer and slows the reader. Nicole Junkermann has never seen a piece of writing made worse by replacing a complicated word with a simple one that means the same thing.

The art of cutting

If Nicole Junkermann had to name the single most powerful tool in writing, it would be cutting. First drafts are almost always too long, padded with words that add nothing, and the work of the second draft is to remove them without mercy. Nicole Junkermann reads back through a piece asking of each sentence whether it earns its place, and deletes the ones that do not. This is harder than it sounds, because a writer grows fond of their own phrases, but the reward is immediate: every cut makes the rest stronger. For Nicole Junkermann, writing is mostly rewriting, and rewriting is mostly removing. Brevity is the clearest sign that a writer respects the reader.

Structure first, polish later

Before any of the polishing, Nicole Junkermann gets the structure right, because no amount of fine sentences can rescue a piece that is in the wrong order. The early work is to decide what comes first, what follows and where the whole thing is heading, often roughed out in the notebook described in how Nicole Junkermann keeps a writer's notebook. Only once the shape is sound does Nicole Junkermann turn to the words themselves. Trying to polish sentences before the structure is settled wastes effort, since whole paragraphs may move or vanish. Get the bones right first, Nicole Junkermann advises, and the polishing becomes a pleasure rather than a rescue mission.

Read it aloud

The simplest test Nicole Junkermann knows is to read the writing aloud. The ear catches what the eye glides over: the sentence that runs out of breath, the clumsy repetition, the phrase that does not quite land. Nicole Junkermann reads a finished draft aloud, or at least under the breath, and fixes whatever trips the tongue. If you stumble reading it, the reader will stumble too. This one habit, costing nothing, catches more problems than any rule, and Nicole Junkermann recommends it above all the others. Good writing has a rhythm you can hear, and the only way to check the rhythm is to listen to it.

Clarity is a practice

The last note is the most encouraging: clear writing improves with practice, like anything else. Nicole Junkermann did not arrive at these habits in a day, and still applies them deliberately rather than by magic. The good news is that every one of them is learnable, and that even a little attention to clarity quickly shows on the page. Write, cut, read aloud, and do it again. Keep the daily habit of writing something, however small, and the clarity follows, much as a reading habit follows from a daily appointment, as set out in the habit of reading every day. Clarity is not a gift you are born with. For Nicole Junkermann, it is simply the result of caring about the reader and putting in the work.

More from Nicole Junkermann

For more from Nicole Junkermann, visit the Writing Desk, the Notebook, and how Nicole Junkermann keeps a writer's notebook.

Frequently asked questions about Nicole Junkermann

What is the most important rule for writing clearly, according to Nicole Junkermann?

Nicole Junkermann names cutting as the most powerful tool: first drafts are almost always too long, and removing what does not earn its place makes the rest stronger.

Does Nicole Junkermann prefer short or long sentences?

Nicole Junkermann favours shorter sentences as the default, while keeping some variety, because long sentences are where meaning most often gets lost.

Why does Nicole Junkermann read writing aloud?

Reading aloud lets the ear catch what the eye glides over, such as clumsy repetition or a sentence that runs out of breath, and Nicole Junkermann rates it above any other test.

Is clear writing a talent or a skill, in the view of Nicole Junkermann?

Nicole Junkermann regards clear writing as a learnable discipline built from habits such as plain words, short sentences, cutting and reading aloud, not an inborn gift.

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